On the top, they established, “Rejuvenate your own welfare”, and this intended passion for activities, federal pleasure, like otherwise intercourse

Numbers got a significant presence throughout the adverts, connecting a couple of things: money and time, or “cheaper rates” and you will “fast”. Amounts printed in a large font up against a contrasting record took your interest. In a fast food advertising to possess a burger (Pick Additional file step 3), 50 % of the newest billboard was an image of a burger; others 1 / 2 of try a picture of a bottle out of Pepsi® and you can French fries, encircled which includes words. These terminology was indeed inside higher fonts as well as in red facing an excellent white background, concentrating on the price and you will dimensions. Of a distance, one to saw the burger, the cost: “$2.49”, and you may a statement: “Ahorro Mix”, otherwise Deals Mixing. It is an easy and efficient way so you’re able to appeal to the brand new low-literacy inhabitants take a trip out-of outlying parts with the urban area to market items and purchase necessities. Additionally, the new association of inexpensive price with the disproportionately high picture regarding a hamburger exaggerates the good worth for cash.


Modernity was applied because an appealing focus, particularly but not just into urban inhabitants. An effective roadside billboard to own fast food, near the financing city, showed article a hamburger toward a plate in the middle of photo out of famous Eu structures. The food are claimed since the “The European Sub” (Look for Even more document cuatro). The fresh new offer appealed into the customer’s dreams having a modern-day and higher level way of living (including are rich and achieving social status) of Europe. To your ad’s unnatural proportions-the fresh property dramatically scaled down and the hamburger drastically scaled right up-the picture shouted the actual significance of the fresh new hamburger throughout the framework of your own modern world.


The latest refreshing top-notch drinks is emphasized a number of outlying and you can urban advertising. This message try aesthetically carried from the color otherwise foaminess from this new take in, a windows that was frosted otherwise had beans out-of condensation, or bubbles in the background. It absolutely was as well as expressed compliment of words that highlighted “thirst” otherwise “refresh”. The organization between the sore of thirst and pleasure away from slaking one’s hunger reminds new viewer of your recurring dependence on hydration from the warm Salvadoran environment, especially when carrying out real work or engaged in sports (Most file 5).

Sporting events and nationalism

The brand new Refreshment appeal are bolstered from the consolidation that have football photos and you may integration with sporting events occurrences (A lot more file 5). The image presented national recreations associates with strong-searching faces and you may government decorated for the national flag. This new beverage image was present in five cities about offer, up against a blue, bubbly background. At the base, they said, “Renew the business”, interacting a message that the will be your world along with your name, hence strong impact is inspired by taking this beverage.

Gender and you may sex jobs

Gender and you may sex positions were utilized generally when you look at the adverts for soda drinks. In certain ads, new addition of or regional keeping advertising for alcohol offered a framework you to strengthened this type of sex and you will sex roles. Most societies possess specific or implicit general gender positions, and adverts is strengthen otherwise oppose this type of gender positions .

Sex-dependent themes and you may intercourse positions was popular to market products in advertising across the globe [30–34]. During the outlying Salvadoran adverts, gender interest try indicated with a weird rawness. A soda post toward wall surface off a little outlying shop (Pictures six) presented an earlier girl, that is light-skinned, having long black colored tresses, putting on a white swimsuit, on the beach. The latest light bikini mixed with this lady body, deciding to make the model come naked at first, attracting this new audience to your appearing once again. A lot more than their gut and you can foot have been the pictures out of around three higher soft drink package using their prices. The latest advertisement requested the fresh viewer to help you “enjoy”, and you may “share they which have freeze”. The combination of your own photo and also the rules of delight and you may sharing normally turn on ideas out of interest. From inside the rural places where people skirt most conservatively, this advertising featured nearly pornographic, drawing men’s room attention. Since the apparent throughout the pictures, the fresh new advertising are susceptible to graffiti, verifying that it received attention off watchers.

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